Create IT presents new branding and website for Diggspace, focusing on the international market
Five years after the launch of the first version of the ready-to-use digital workplace platform, Create IT revamps the branding of Diggspace and unveils a completely redesigned website, with a particular focus on the most innovative markets in Central and Northern Europe. The new font, monogram, and color reflect the flexibility and dynamism of the SaaS product in terms of customization, diversity, and a wide range of tools for enhancing the corporate climate in the era of hybrid work.
Lisbon, June 5, 2023 - Create IT, a Portuguese company focused on the development of business-critical multiplatform systems, has just unveiled the new branding for DiggSpace, the flagship solution of the national technology company aimed at helping businesses leverage collaboration, communication, and employee empowerment in their daily work journey.
The new logo aims to convey the innovative nature of both Diggspace and the culture that the company seeks to bring to its users. The tagline has been changed to 'Engaging Teams,' reflecting a greater commitment to inclusivity and involving all employees in their respective organizations, regardless of their location, working hours, responsibilities, and access to tools.
In addition, a graphic iconography line and a mascot have been developed, and the website has been completely overhauled, now offering a more intuitive experience focused on the users' business challenges, showcasing use cases and results already achieved by customers.
The process involved a multidisciplinary team comprising both internal and external members. Create IT was responsible for the design, requirements gathering, backend development of the website, as well as the structuring and creation of content. The logo, UX/UI, and frontend of the website were developed in collaboration with OITWO.
Regarding the reasons for the rebranding, Nicholas Pinto, Head of Marketing at Create IT, emphasizes: "The challenges faced by companies today are significantly different from those we had before the widespread adoption of hybrid work. While we are experiencing a return to unrestricted routines on the one hand, we know that we will never go back to exclusively on-site work relying on outdated tools. In this context, the goals of this rebranding are clear – we aim to update the Diggspace brand to make it more modern and aligned with current trends. With five years of existence, Diggspace has undergone significant evolution and we feel it has reached a mature phase in the market. This means that we have established a solid customer base and a consolidated reputation. Now is the ideal time to update our visual identity and further strengthen our presence, showing current and potential customers that we are constantly improving and offering an innovative and relevant SaaS solution."
The rebranding is also aligned with international expansion, particularly in the Central and Northern European regions, with a team member already working in Stockholm exclusively focused on these more innovative markets.
"Our ambition is clearly international, and the potential for scalability is global. Considering that the most modern companies with a more open and collaborative culture are the target customers of Diggspace, our current focus is on the most innovative markets in Central and Northern Europe, alongside Portugal," highlights Gustavo Leitão, Head of Diggspace.
Although Diggspace is a solution that spans across various sectors, there are segments where the solution is particularly relevant, such as healthcare & medical, finance & insurance, facility services, media & entertainment, tourism & hospitality, and real estate. The customers who derive the most value are those aiming to promote an open and healthy culture among all their employees, fostering engagement, sharing, and collaboration.
"The feedback we receive from customers regarding the implementation of Diggspace is very positive, as demonstrated by VICTORIA Seguros and CHUC - Centro Hospitalar e Universitário de Coimbra. These are two very different recent clients who share the same vision of modernizing the workplace and improving internal communication and team interaction. In organizations with hundreds or thousands of users like these, providing employees with solutions that allow them to perform their duties with real gains in effectiveness, efficiency, and quality will decisively benefit the service provided to their customers," concludes Gustavo Leitão.
About Diggspace
Diggspace is a platform that enables the creation of ready-to-use intranets and allows employees to work smarter regardless of their location. The digital workplace is easily configured and managed by business users themselves, without requiring any technical skills. For more information, visit https://www.diggspace.com.
About Create IT
Founded in 2001, Create IT is a Portuguese company focused on the development of critical and business support multiplatform systems, with a strong component of collaboration and integration, and totally focused on creating value, increasing productivity and measurable gains. Maintaining a strong and rewarding relationship with its customers, it combines the experience of the best technological solutions with the promotion of an environment where talent can thrive.